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As Japan gears up to host the 2020 Summer Olympic Games, the country's tourism industry has launched a campaign to highlight unique experiences in the land of the rising sun that will appeal to international travellers. Miss Niseko 2020 Beauty Contest is to promote cultural exchange, to echo the Japan Tourism Agency launched the "Enjoy My Japan" global tourism campaign, gathering over 20 Niseko Stakeholders & international organizations to promote Hokkaido culture, art, scenery, and Niseko to the rest of the world. 

 

A Pre-Contest was held in Central Europe as a teaser to raise the awareness of Miss Niseko 2019 campaign and to recruit contestants worldwide. There were 15 contestants from various European countries (from Prague, Slovakia, Austria, Poland, etc.) who participated in the contest. Top 3 participants were selected to win a with a prize & an opportunity to travel to Hokkaido to experience Niseko.

Miss Niseko 2020 Beauty contest will be held in Niseko on 29 February , 2019 (Saturday).

Together with regional contestants from Hong Kong, Malaysia, Thailand and Japan, there will be a total of 9 participants competing for the title of Miss Niseko and to promote Niseko, from winter sports, to dining and cultural events such as spiritual rejuvenation at hot springs, as well as its vibrant night life & cultural side of the spectacular village of Hirafu.

 

Priyanka Yoshikawa who was crowned Miss World Japan 2016 will be our guest judge at Miss Niseko 2019 Beauty Contest.

Ruffa Gutierrez is a premiere Filipino actress, endorser, host, influencer and beauty pageant titlist with a colorful career that spans more than 30 years of being in the entertainment industry in the Philippines and abroad, crossing over 5 continents and cutting across multi-platforms from TV, film, print, online, commercial endorsements and charity fundraising. 

Ruffa just finished filming the award-winning hit reality show on E! ASIA, "IT TAKES GUTZ TO BE A GUTIERREZ" which is currently on its 5th blockbuster season and has continued to break records in the ratings game.

  • Cash prize: 200,000 JPY

  • 5 nights stay at Banyan Tree,5 stars resort hotel in Huangshan, China.*

  • 4 nights stay at Niseko Portfolio's luxurious lodge  Wajima

  • 3 nights stay at Alpen Ridge Niseko* within March 2020.

  • A full set of ski wear from international fashion brand  J. Lindeberg

  • Full day ski / snowboarding private class, sponsored by Hokkaido Ski Club

  • Dining vouchers at famous apres ski bistro Musu

  • Dining vouchers at Niseko's most fashionable restaurant and lounge  Powder Room Niseko

  • A full page coverage of the winners on What’s On Niseko magazine.

The 3 winners of Miss Niseko 2020 Beauty contest will receive a cash prize together with amazing prizes from our sponsors.

PRIZES

​*Hotel only. Blackout dates apply. Terms and conditions apply with the respective hotels and property management companies. 

 
 

MISS NISEKO 2020 BEAUTY CONTEST

Event Venue: Powder Room, Niseko

Located in the heart of Hirafu, Powder Room is the first-ever premium entertainment spot uniquely designed for experiential connoisseurs and international jet-setters. Ability to accommodate any corporate and private events, from an intimate dinner, fashion shows, conference to large receptions of 250 people, Powder Room is loved by international celebrities, socialites and supermodels, it is a must-go destination for those who love great food, music, dancing and a uber chic party experience .

 
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OFFICIAL MEDIA PARTNER

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OFFICIAL EVENT PARTNER

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EVENING GOWN SPONSOR

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Sponsorship &  Media Enquiries:

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